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6135937

9780415900843

Social Communication in Advertising: Persons, Products and Images of Well-Being

Social Communication in Advertising: Persons, Products and Images of Well-Being

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Product details

  • ISBN-13: 9780415900843
  • ISBN: 0415900840
  • Publication Date: 1986
  • Publisher: Routledge

AUTHOR

Leiss, William, Kline, Stephen, Jhally, Sut

SUMMARY

Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.Leiss, William is the author of 'Social Communication in Advertising: Persons, Products and Images of Well-Being', published 1986 under ISBN 9780415900843 and ISBN 0415900840.

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