Name: Social Communication in Advertising: Persons, Products and Images of Well-Being
ISBN: 9780415903547

by William Leiss, Stephen Kline, Jacqueline Botterill, Sut Jhally

Social Communication in Advertising: Persons, Products and Images of Well-Being

by William Leiss, Stephen Kline, Jacqueline Botterill, Sut Jhally

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ISBN-13: 9780415903547
ISBN: 0415903548
Edition: 2
Publication Date: 1990
Publisher: Routledge

AUTHOR

William Leiss, Stephen Kline, Jacqueline Botterill, Sut Jhally

SUMMARY

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.William Leiss is the author of 'Social Communication in Advertising: Persons, Products and Images of Well-Being', published 1990 under ISBN 9780415903547 and ISBN 0415903548.

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