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9780471891291

Small Business Management

Small Business Management

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Product details

  • ISBN-13: 9780471891291
  • ISBN: 0471891290
  • Edition: 3
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Pickle, Hal B., Abrahamson, Royce L.

SUMMARY

This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.Pickle, Hal B. is the author of 'Small Business Management' with ISBN 9780471891291 and ISBN 0471891290.

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