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9780136043317

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
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Product details

  • ISBN-13: 9780136043317
  • ISBN: 0136043313
  • Publication Date: 2009
  • Publisher: Wharton School Publishing

AUTHOR

Light, Larry, Kiddon, Joan

SUMMARY

Light, Larry is the author of 'Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands', published 2009 under ISBN 9780136043317 and ISBN 0136043313.

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