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1593729

9781555423438

Single Market Europe Opportunities and Challenges for Business

Single Market Europe Opportunities and Challenges for Business

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Product details

  • ISBN-13: 9781555423438
  • ISBN: 1555423434
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Makridakis, Spyros G.

SUMMARY

A thorough and practical look at how to exploit the opportunities presented by the integration of Europe into a single market. Details how the the single market environment will affect key business functions, from overall strategy to marketing and manufacturing. Authored by faculty at INSEAD, Europe2s leading business school.Makridakis, Spyros G. is the author of 'Single Market Europe Opportunities and Challenges for Business' with ISBN 9781555423438 and ISBN 1555423434.

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