Shoestring Entrepreneur's Guide to Internet Start-Ups

The latest Shoestring Entrepreneur guidebook takes readers through what is and isn't working in the world of Internet ventures. Each chapter offers clear, easy-to-understand advice on selected the right niche market and securing start-up funding, plus guidelines for creating Web sites and affiliating with larger companies. Spiegel provides an insider's understanding of how to drive traffic to a particular site and turn visitors into repeat customers. He reveals tactics used by top Web sites for developing lasting customer relationships, and explains how to best utliize e-marketplace. An excellent addition to the Shoestring series and a must-have for all up-and-coming entrepreneuers, this book is a road map to a profitable Internet buidness models as well as a guide to avoiding models that have led companies into financial disaster.Spiegel, Robert is the author of 'Shoestring Entrepreneur's Guide to Internet Start-Ups', published 2001 under ISBN 9780312267742 and ISBN 0312267746.