5316589
9780765614919
Service-Dominant Logic of Marketing Dialog, Debate, And Directions
by Lusch, Robert F., Vargo, Stephen L., Bolton, Ruth N.
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- Condition: Good
- Provider: Ergodebooks Contact
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Product details
- ISBN-13: 9780765614919
- ISBN: 076561491X
- Publication Date: 2006
- Publisher: Sharpe Incorporated, M. E.
AUTHOR
SUMMARY
Expanding on the editors' award-winning article, "Evolving to a New Dominant Logic for Marketing," this book presents a new paradigm for the marketing discipline. This new paradigm is service-centered, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, as central to overall business strategy.Lusch, Robert F. is the author of 'Service-Dominant Logic of Marketing Dialog, Debate, And Directions', published 2006 under ISBN 9780765614919 and ISBN 076561491X.
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