Selling the Story: The Layman's Guide to Collecting and Communicating Demographic Information - William Dunn - Hardcover

If you are responsible for collecting & presenting demographic information, this book will simplify your life. It offers both a crash course in demography & solid instruction in writing about numbers. You will learn which variables to track, how to evaluate survey data, how to use numbers carefully, & how to avoid misusing them. Most important, it shows you how to make numbers come to life by relating them to real people. Also from American Demographics Books: SEASONS OFF BUSINESS: The Marketer's Guide to Consumer Behavior (ISBN 0-936889-12-8; 1991 - $34.95), BEYOND MIND GAMES: The Marketing Power of Psychographics (ISBN 0-936889-08-X; 1991 - $34.95), DESKTOP MARKETING: Lessons from America's Best (ISBN 0-936889-09-8; 1991 - $34.95), CAPTURING CUSTOMERS: How to Target the Hottest Markets of the 1990's (ISBN 0-936889-08-X; 1990 - $34.95), THE INSIDERS GUIDE TO DEMOGRAPHIC KNOW-HOW: How to Find, Analyze & Use Information about Your Customers, 2nd edition (ISBN 0-936889-07-1; 1990 - $49.95), HEALTH CARE CONSUMERS in the 1990's: A Handbook of Trends, Techniques, & Information Sources for Health Care Executives (ISBN 0-936889-18-7; 1992 - $42.50), TARGETING FAMILIES: Marketing To & Through the New Family Structures (ISBN 0-936889-22-5; 1993 - $39.50), THE BABY BUST: A Generation Comes of Age (ISBN 0-936889-20-9; 1993 - $39.50).Dunn, William is the author of 'Selling the Story: The Layman's Guide to Collecting and Communicating Demographic Information - William Dunn - Hardcover' with ISBN 9780936889146 and ISBN 0936889144.