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9781587990663

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
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Product details

  • ISBN-13: 9781587990663
  • ISBN: 1587990660
  • Edition: 2
  • Publication Date: 2001
  • Publisher: Cengage South-Western

AUTHOR

Beckwith, Harry

SUMMARY

This text contains dozens of bite-sized practical and intelligent strategies that will enhance the performance of any company in today's service-oriented market.Beckwith, Harry is the author of 'Selling the Invisible: A Field Guide to Modern Marketing', published 2001 under ISBN 9781587990663 and ISBN 1587990660.

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