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9780140112405
Selling of the President
by McGinniss, Joe
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Product details
- ISBN-13: 9780140112405
- ISBN: 0140112405
- Publication Date: 1988
- Publisher: Penguin USA
AUTHOR
SUMMARY
McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.McGinniss, Joe is the author of 'Selling of the President', published 1988 under ISBN 9780140112405 and ISBN 0140112405.
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