Seeking and Keeping Customers With Field Guide (2 Disks For Mac)

Expanded books combine the convenience of printed books with the interactive power of a computer. Designed for the PowerBook or any large-sceen Macintosh, this expanded book contains the text of two best-selling HBS Press books (consisting of 40 Harvard Business Review articles) & a glossary of marketing terms. In Seeking Customers, an esteemed group of HBR authors explores major changes in the process of identifying & attracting profitable customers. Keeping Customers, the companion volume, clearly illustrates how to reengineer the complex process of developing & retaining profitable, loyal customers--without sacrificing profits. The supplementary reference offers straightforward definitions of more than 400 marketing terms, covering marketing methods, new philosophies & tools, classic wisdom, & important companies & products.Shapiro, Benson P. is the author of 'Seeking and Keeping Customers With Field Guide (2 Disks For Mac)' with ISBN 9780875844428 and ISBN 0875844421.