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9780735713994

Search Engine Advertising: Buying Your Way to the Top to Increase Sales

Search Engine Advertising: Buying Your Way to the Top to Increase Sales

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Product details

  • ISBN-13: 9780735713994
  • ISBN: 0735713995
  • Edition: 1
  • Publication Date: 2004
  • Publisher: New Riders

AUTHOR

Catherine Seda

SUMMARY

Catherine Seda helps readers discover how to effectively buy a top position on major search engines, avoid common pitfalls like poor-performing ad copy, and evaluate and correct low visitor-to-buyer conversions.Catherine Seda is the author of 'Search Engine Advertising: Buying Your Way to the Top to Increase Sales', published 2004 under ISBN 9780735713994 and ISBN 0735713995.

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