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5449947

9781403981974

Satisfied Customer Winners and Losers in the Battle for Buyer Preference

Satisfied Customer Winners and Losers in the Battle for Buyer Preference
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Product details

  • ISBN-13: 9781403981974
  • ISBN: 1403981973
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Fornell, Claes

SUMMARY

Claes Fornell is the Donald C. Cook Professor of Business at the Stephen M. Ross School of Business, University of Michigan.Fornell, Claes is the author of 'Satisfied Customer Winners and Losers in the Battle for Buyer Preference', published 2007 under ISBN 9781403981974 and ISBN 1403981973.

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