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4827116

9781412917957

Sage Handbook of Political Advertising

Sage Handbook of Political Advertising
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Product details

  • ISBN-13: 9781412917957
  • ISBN: 1412917956
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Kaid, Lynda Lee, Holtz-Bacha, Christina

SUMMARY

The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. They address the effects of political advertising on the voters and the systems of which it is a part.Kaid, Lynda Lee is the author of 'Sage Handbook of Political Advertising ' with ISBN 9781412917957 and ISBN 1412917956.

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