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9781412918862

Sage Handbook of Advertising

Sage Handbook of Advertising
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Product details

  • ISBN-13: 9781412918862
  • ISBN: 1412918863
  • Publication Date: 2007
  • Publisher: SAGE Publications, Limited

AUTHOR

Tellis, Gerard J., Ambler, Tim

SUMMARY

Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States.Tellis, Gerard J. is the author of 'Sage Handbook of Advertising', published 2007 under ISBN 9781412918862 and ISBN 1412918863.

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