Return On Customer Creating Maximum Value From Your Scarcest Resource

Don Peppers and Martha Rogers, Ph.D., are the founding partners of Peppers & Rogers Group, the world's most respected management consulting firm concentrating on customer issues, now a division of Carlson Marketing Group, Inc.. They are the coauthors of the best-selling "one to one" series of business books, includingThe One to One Future,Enterprise One to One, The One to One Fieldbook(with Bob Dorf),The One to One Manager,andOne to One B2B.In addition, they have written a comprehensive graduate-level textbook on CRM,Managing Customer Relationships,used in colleges and universities around the globe.Rogers, Martha is the author of 'Return On Customer Creating Maximum Value From Your Scarcest Resource', published 2005 under ISBN 9780385510301 and ISBN 0385510306.