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1505858

9781563671944

Retailing Principles A Global Outlook

Retailing Principles A Global Outlook

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Product details

  • ISBN-13: 9781563671944
  • ISBN: 1563671948
  • Publisher: Fairchild Books

AUTHOR

Poloian, Lynda Gamans

SUMMARY

This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers and discusses the effects of the September 11th tragedy on the retailing industry.Poloian, Lynda Gamans is the author of 'Retailing Principles A Global Outlook' with ISBN 9781563671944 and ISBN 1563671948.

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