Retail Strategy The View from the Bridge

Retail Strategy: the view from the bridge takes the key themes and developments in retail and explores them through themed chapters and case studies based on interviews with senior executives from the world's leading retailers. Features include: * a clear conceptual context in the introductory essays and practitioner insight provided by the case studies * a host of learning features to help you test your knowledge and develop your thinking * rigorous and far-reaching analysis of the issues and case histories from a broadly-based author team The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers, and is structured around four distinct sections: * Section I places retailing in an international context and provides and introduction to retail strategy. * Section II comprises a series of chapters, each written by a member at Templeton College in Oxford, outlining the key issues in retailing - each chapter includes review questions, discussion topics, assignments and further reading. * Section III consists of a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV presents an overall review of the material in the book and suggests further exercises, assignments and recommended reading. Retail Strategy: the view from the bridge is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking. Edited by Dr. Jonathan Reynolds, Director of the Institute of Retail Management at Templeton College and Fellow in Retailing at Said Business School, University of Oxford Christine Cuthbertson, Senior Research Associate at Templeton College and Editor, European Retail Digest Contributors Richard Bell, Associate Fellow, Templeton College Dr Richard Cuthbertson, Senior Research Associate, Templeton College Dr Ross Davies, Emeritus Fellow in Retailing, Templeton College and Visiting Professor of Retail Management, University of Surrey Dr Dmitry Dragun, Senior Research Associate, Templeton College Elizabeth Howard, Fellow in Retailing, Templeton CollegeCuthbertson, Christine is the author of 'Retail Strategy The View from the Bridge' with ISBN 9780750656962 and ISBN 0750656964.