1505800
9781886514003
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THE RETAIL PROMOTION IDEABOOK is a comprehensive guidebook that shows how to put together holiday & seasonal promotions, parking lot events, guessing games, lucky drawings, in-store sales boosters, publicity stunts, shopper participation programs, community events, charity fund-raisers, stage productions, exhibit shows, mini-festivals, talent shows, super spectacular events & much, much more. Written in an easy-to-follow, "Here's-how-to-do- it" format, THE RETAIL PROMOTION IDEABOOK offers customer traffic building ideas for any day or season to fit any size budget. There are even sections on how to create programs that attract specific target customers, how to get other businesses to send their customers to you, & how to use every day "added touches" to make extra profits. Here indeed is a handy ready reference & idea generator for anyone interested in increasing customer traffic & making cash registers ring for free-standing stores, enclosed malls, neighborhood strip centers, department stores, chain stores, factory outlets, downtown shopping districts & even service providers & care-givers whose businesses are located in shopping centers. Contact Prosperity Publishing Company at 407-622-3503, P.O. Box 14561, North Palm Beach, FL 33408.Simmons, Ross is the author of 'Retail Promotion Ideabook 500 Ways to Attract Customers to Stores & Shopping Centers' with ISBN 9781886514003 and ISBN 1886514003.
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