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5059059

9781904879312

Resorting to Luxury How the Banyan Tree Made a Brand Fit for Paradise

Resorting to Luxury How the Banyan Tree Made a Brand Fit for Paradise

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Product details

  • ISBN-13: 9781904879312
  • ISBN: 1904879314
  • Publisher: Cyan Communications

AUTHOR

Milligan, Andy, Simmons, John

SUMMARY

This text tells the story of the Banyan Tree, which now has resorts and hotels in some of the world's most exotic locations - Phuket, the Maldives and Bankok. Defying conventional hotel wisdom, the Banyan Tree quickly grew into one of the most successful, admired, and loved hotel brands in the world.Milligan, Andy is the author of 'Resorting to Luxury How the Banyan Tree Made a Brand Fit for Paradise' with ISBN 9781904879312 and ISBN 1904879314.

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