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1493772

9780273676010

Relationship Marketing Management of Customer Relationships

Relationship Marketing Management of Customer Relationships

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Product details

  • ISBN-13: 9780273676010
  • ISBN: 0273676016
  • Publisher: Pearson Education, Limited

AUTHOR

Bruhn, Manfred

SUMMARY

Manfred Bruhn is Professor of Marketing and Business Administration at the School of Economics and Business Management, University of Basel, Switzerland.Bruhn, Manfred is the author of 'Relationship Marketing Management of Customer Relationships' with ISBN 9780273676010 and ISBN 0273676016.

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