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1493770

9780273646129

Relationship Marketing Exploring Relational Strategies in Marketing

Relationship Marketing Exploring Relational Strategies in Marketing
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Product details

  • ISBN-13: 9780273646129
  • ISBN: 0273646125
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Egan, John

SUMMARY

This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.Egan, John is the author of 'Relationship Marketing Exploring Relational Strategies in Marketing' with ISBN 9780273646129 and ISBN 0273646125.

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