Name: Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trials Success
ISBN: 9780566087172

by Bonnie A. Brescia, Joan F. Bachenheimer

Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trials Success

by Bonnie A. Brescia, Joan F. Bachenheimer

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ISBN-13: 9780566087172
ISBN: 0566087170
Edition: 1
Publication Date: 2007
Publisher: Ashgate Pub Co

AUTHOR

Bonnie A. Brescia, Joan F. Bachenheimer

SUMMARY

While patient recruitment for clinical studies is only one component in the development of new medicine or treatment, it is one of the most significant bottlenecks in the overall drug development process. This is the definitive guide to planning, implementing and evaluating recruitment strategies and campaigns globally.Bonnie A. Brescia is the author of 'Reinventing Patient Recruitment: Revolutionary Ideas for Clinical Trials Success', published 2007 under ISBN 9780566087172 and ISBN 0566087170.

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