Recruit or Die

If you cut off a spideras head, it dies; if you cut off a starfishas leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world. Whatas the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and womenas rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? Ori Brafman and Rod Beckstrom have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. "The Starfish and the Spider" explores what happens when starfish take on spiders and reveals how established companies and institutions, from IBM to Inuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.Resto, Chris is the author of 'Recruit or Die', published 2008 under ISBN 9781591842163 and ISBN 1591842166.