Reaching Audiences: A Guide to Media Writing (3rd Edition)

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them.Jan Johnson Yopp is the author of 'Reaching Audiences: A Guide to Media Writing (3rd Edition)', published 2002 under ISBN 9780205359226 and ISBN 0205359221.