Rational Decision Making for Managers: An Introduction

Sarah Keast is a lecturer in information management at the University of Plymouth Business School. Sarah has formed an interest in the use of mathematical modelling and quantitive analysis techniques in both the economic and the general business enviornments. Michael Towler began his career in research and development and has worked in the public and private sector as well as RD management. He joined the University of Plymouth Business School in 2002 where he lectured in operations management and in business decision-making in 2008 this was followed by a move to BPP Business School.Towler, Michael is the author of 'Rational Decision Making for Managers: An Introduction', published 2009 under ISBN 9780470519653 and ISBN 0470519657.