Radio Advertising Does Not Work. Says Who? : What You Need to Know about Radio Advertising

The Common-Sense Approach to Radio Advertising!www.RadioAdvertisingBook.com- When to Advertise on Radio - How to Measure Your Return on Radio Advertising - Seven Steps to Buying Radio Advertising - Six Components of a Successful Radio Campaign - How to Create Radio Commercials that Sell - Radio: Your Ultimate Salesperson - Effective Scheduling - Basic Media Math - How to Get the Most Out of Your Account Executive - When to Hire an Advertising Agency - Advertising & Promotion Laws - Play-by-Play Sports Radio: Theatre of the Mind Exemplified - Ten Sins in Radio Advertising - Five Things That Radio Cannot Do - The Future of RadioProoth, Victor is the author of 'Radio Advertising Does Not Work. Says Who? : What You Need to Know about Radio Advertising', published 2006 under ISBN 9780978559700 and ISBN 0978559703.