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9780613920728

Radical Marketing: From Harvard To Harley, Lessons From Ten That Broke The Rules

Radical Marketing: From Harvard To Harley, Lessons From Ten That Broke The Rules

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Product details

  • ISBN-13: 9780613920728
  • ISBN: 0613920724
  • Publisher: Turtleback Books

AUTHOR

Hill, Sam

SUMMARY

How did the Grateful Dead use its fanatical following to build a $100 million brand that still thrives today? How did upstart Boston Beer Company -- makers of Sam Adams -- prevail over rival Anheuser-Busch without an advertising budget? And how did lams cHill, Sam is the author of 'Radical Marketing: From Harvard To Harley, Lessons From Ten That Broke The Rules' with ISBN 9780613920728 and ISBN 0613920724.

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