Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

[!Front cover!]Questionnaire DesignHow to Plan, Structure and Write Survey Material for Effective Market ResearchSecond editionIan BraceINCLUDES FREE SAMPLEQUESTIONNAIRES ONLINE[!MRS logo!]Market Research in Practice[!KP Logo!][!spine!][!MRS logo!]Questionnaire DesignSecond editionIan Brace[KP logo][!Back cover!]"A book that would sit very comfortably on the bookshelf of any marketing undergraduate...ideal for any serious market researcher who needs a quick reference book."Media Week"Effectively illustrates the importance of the questionnaire as a decision-making tool... a usefulreference for those in the market research industry... a valuable companion for advancedundergraduate and graduate students alike."Choice"A refresher course on the basics of research."Quirk's Marketing Research Review, on the Market Research in Practice seriesQuestionnaires are vital for the market researcher: they draw accurate information fromrespondents, give structure to interviews, provide a standard form on which facts, commentsand attitudes can be recorded, and facilitate data processing.This new edition of Questionnaire Design explains the role of questionnaires in market research,and looks at different types of questionnaire and when and how they should be used. It explainshow to plan, structure and compose the right questionnaire for the research you areundertaking. Fully updated and now containing vital information on online questionnaires, thecontents also include:[!bullet list in 2 columns!] objectives in writing questionnaires; planning your questionnaire; writing the questions; types of question and data; layout; piloting; ethical issues; social desirability bias; international surveys.Ian Brace is Research Director at TNS UK. He has been a market researcher for over 30 years,during which time he worked for MAS Survey Research, NOP, Esso Petroleum, BJM Researchand NFO WorldGroup. Ian is a Visiting Fellow in market research at Bristol Business Schooland a member of the Market Research Standards Board. He is also co-author of An Introductionto Market and Social Research, published by Kogan Page.[!box!]This new edition also features free sample questionnaires online[!close box!]25.00US $39.95ISBN 978 0 7494 5028 1[!insert barcode!]Market research/marketing[!KP logo!]Kogan Page120 Pentonville RoadLondon N1 9JNUnited Kingdomwww.koganpage.comKogan Page US525 South 4th Street, #241Philadelphia PA 19147USABrace, Ian is the author of 'Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research' with ISBN 9780749450281 and ISBN 0749450282.