Putting Your Small Business on the Web

Targeted for small business owners interested in how the Web can extend their business reach and profitability, this book explains how to create an online presence for an existing small business. Many business owners want to become part of the e-commerce revolution, but have unrealistic expectations that a Web site will instantly perform miracles for their company. Maria Langer includes real-life examples of small business Web sites that do and don't work. Topics covered include: Building your Web site, reducing marketing costs, site setup, Web design and content, and how to work with search engines to make your site easy to find.Langer, Maria is the author of 'Putting Your Small Business on the Web' with ISBN 9780201717136 and ISBN 0201717131.