5550069
9780803929500
Out of Stock
The item you're looking for is currently unavailable.
Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour.Pavlik, John V. is the author of 'Public Relations: What Research Tells Us', published 1987 under ISBN 9780803929500 and ISBN 0803929501.
[read more]