Public Relations : What Research Tells Us

Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour.Pavlik, John V. is the author of 'Public Relations : What Research Tells Us' with ISBN 9780608096261 and ISBN 0608096261.