Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communicatio)

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 80s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.William N. Elwood is the author of 'Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence (Praeger Series in Political Communicatio)', published 1995 under ISBN 9780275951504 and ISBN 0275951502.