Public Relations Disasters Talespin--inside Stories & Lessons Learnt

Public Relations Disasters Talespin Inside stories & lessons learnt Gerry McCusker "Teaches you how to manage any bad day at PR Central." The Times REAR COVER: "A compelling and entertaining read." Public Relations Review "Covers some of the biggest PR disasters in recent years and should be read by those in the field (entry level and experienced) to help avoid these types of situations." New York Monthly "Using real tales ranging on topics from A to Z, McCusker profiles some of the most famous and infamous PR disasters from a lesson learnt perspective." The Practitioner "The underlying message is explosive." Brand Strategy "An excellent book for corporate business executives and students of communications... The 'lessons learnt' at the end of each section should be required reading for all PR consultants." Alan Capper, Adjunct Professor, Culture and Communications Department, New York University, and Former Chairman, Rowland Worldwide Gerry McCusker gives us an amusing yet shocking peek behind the scenes of 79 real-life public relations disasters from around the globe. Documenting both the infamous and the unreported PR disasters from the worlds of branding, business, media, music, politics and sport, he analyses the root cause of, and remedies for, all manner of PR disasters. Public Relations Disasters is a provocative and revealing expose of modern PR and reputation management gaffes. Its message is deadly serious: malpractice, misjudgement and the media's own agenda are the combustibles that combine to cause PR mayhem. Anyone working in the media-related industries will learn unforgettable lessons from these real-life PR horror stories. PR analyst and practitioner Gerry McCusker has over 20 years' experience of working at a senior level in the PR and advertising industries. Based in Australia, he is a regular contributor to lifestyle and marketing publications, and a presenter at seminars and conferences in the Middle East, Asia Pacific and Australia. For regular updates on new PR disasters, visit the book's website at www.prdisasters.comMcCusker, Gerry is the author of 'Public Relations Disasters Talespin--inside Stories & Lessons Learnt', published 2006 under ISBN 9780749445720 and ISBN 0749445726.