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9780881335361

Promotion+market.f/broadcasting+cable

Promotion+market.f/broadcasting+cable
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  • ISBN-13: 9780881335361
  • ISBN: 0881335363
  • Publisher: Waveland Press, Incorporated

AUTHOR

Eastman, Susan T., Klein, Robert

SUMMARY

Susan Tyler Eastman is Professor in the Department of Telecommunications at Indiana University, Bloomington. She is the author/editor of five editions of Broadcast/Cable Programming: Strategies and Practices (Wadsworth, 1997) and of a forthcoming edited book, Research in Media Promotion. In addition to dozens of book chapters, she has published more than a hundred journal articles and research reports. Her teaching and research focus on television programming and promotion, including gender issues in sports marketing and Olympic programming.Eastman, Susan T. is the author of 'Promotion+market.f/broadcasting+cable' with ISBN 9780881335361 and ISBN 0881335363.

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