Profitable Exporting: A Complete Guide to Marketing Your Products Abroad

ORGANIZE FOR EXPORT. The Export Business. Organize for Export Success. How to Find the Best Overseas Market. Meet Your Market. MARKET DEVELOPMENT. Direct Market Entry Strategies. Indirect Exports. Foreign Investment and Joint Ventures. Pricing for Profits. Customer Service. Communications, Negotiations, Offers, and Complaints. EXPORT FINANCE. Financing Techniques. Financing in the Marketing Mix. Foreign Exchange. Barter and Countertrade. MOVEMENT OF THE GOODS. Logistics. Marine Insurance. Export Documents. GOVERNMENT REGULATIONS. Licensing Your Exports. Barriers to Export. GLOBAL TRADING BLOCS. The European Bloc. The Asian Bloc. The North American Bloc. SUMMARY. Your Export Plan. Appendices. Glossary. Index.Gordon, John S. is the author of 'Profitable Exporting: A Complete Guide to Marketing Your Products Abroad' with ISBN 9780471575146 and ISBN 0471575143.