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9783848440122

Product Mix Strategies of Leading FMCG Industries in India: A Case Study of Soaps and Detergents

Product Mix Strategies of Leading FMCG Industries in India: A Case Study of Soaps and Detergents
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Product details

  • ISBN-13: 9783848440122
  • ISBN: 3848440121
  • Publication Date: 2012
  • Publisher: LAP LAMBERT Academic Publishing

AUTHOR

Mohan Kumar

SUMMARY

Mohan Kumar is the author of 'Product Mix Strategies of Leading FMCG Industries in India: A Case Study of Soaps and Detergents', published 2012 under ISBN 9783848440122 and ISBN 3848440121.

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