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2047824

9780521842754

Product Innovation Leading Change Through Integrated Product Development

Product Innovation Leading Change Through Integrated Product Development
$273.74
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  • Condition: New
  • Provider: gridfreed Contact
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    69%
  • Ships From: San Diego, CA
  • Shipping: Standard
  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780521842754
  • ISBN: 0521842751
  • Publication Date: 2005
  • Publisher: Cambridge University Press

AUTHOR

Rainey, David L.

SUMMARY

The purpose of this text is to describe, assess, and apply the latest constructs, methods, techniques, and processes to enable managers, professionals and practicitoners to be more effective in designing, developing and commercializing new products and services.Rainey, David L. is the author of 'Product Innovation Leading Change Through Integrated Product Development', published 2005 under ISBN 9780521842754 and ISBN 0521842751.

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