TV PRODUCING a must read for students and practitioners who want a complete road map through the maze of television production. It is a definitive guide to what to do and what not to do in becoming a professional and successful television producer. Her chapter of first person interviews is worth the price of the book all by itself!! - Al Lieberman, Executive Director Entertainment, Media & Technology program, Stern School of Business, NYU Ms. Kellison has written a very readable, well organized and detailed text about how the disorganized business of television works. -Richard P. Rubinstein, Executive Producer of "Stephen King's The Stand" miniseries and Executive Producer of "Frank Herbert's Dune" miniseries Producing for TV and Video: A Real-World Approach Cathrine Kellison Producing for TV and Video provides a comprehensive real-world look at the role of the producer in television and non-broadcast video. In every project, a TV producer is at its core, using an impressive array of creative, technical, financial, and interpersonal skills. Kellison explores the roles and functions of a producer and helps the reader to understand and master the challenges of producing a project. This book expands the readers knowledge of the television industry itself and reveals how the producers role can be multi-dimensional, influential, and often lucrative. In addition to ten chapters that trace a project from a simple idea to a finished piece of broadcast quality, Producing for TV and Video also contains candid interviews with established industry professionals who produce prime-time programming, unscripted reality, comedy, drama, news, childrens shows, music videos, as well as non-broadcast promotional and corporate videos. Producing for TV and Video: A Real-World Approach is the first book of its kind, designed for the student in an academic environment, as well as for people interested in this rapidly growing profession. *Includes a CD-ROM with crucial forms and contracts Cathrine Kellison is a writer/producer of non-narrative television, and the co-founder and President of Roseville Video/nyc. She has been an adjunct instructor at New York University since 1994, as well as an advisor to students in media studies. Her work has been awarded top industry honors including the Chicago Film Festival's Gold Hugo award, the Hollywood Radio and Television Society, two Monitor awards, and an Outstanding Achievement Award from Writers Guild of America. Kellison has produced, written, and/or directed hundreds of hours of broadcast and non-broadcast programming over the past 20 years. Related Focal Press Titles Directing & Producing for Television,2nd Edition Ivan Cury ISBN: 0-240-80452-X, paperback, 242pp Producing and Directing the Short Film and Video, 3rd Edition Peter Rea/David Irving ISBN: 0-240-80735-9, paperback, 406pp Focal Press An Imprint of Elsevier www.focalpress.com ISBN: 0-240-80623-9Kellison, Cathrine is the author of 'Producing for TV And Video A Real-world Approach', published 2005 under ISBN 9780240806235 and ISBN 0240806239.