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9780130263124
Principles of Marketing
by Gary Armstrong, Philip Kotler
512607
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- Condition: Good
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496390
List Price
Discount
87% Off
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$102.38
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 74%
- Ships From: Little Rock, AR
- Shipping: Standard
- Comments: Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! Ships fast! Expedited shipping 1-3 business days; Standard shipping 7-14 business days. Ships from USA!
Product details
- ISBN-13: 9780130263124
- ISBN: 0130263125
- Edition: 9th
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This book shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings. It provides real examples showing the major decisions that marketing managers face.Gary Armstrong is the author of 'Principles of Marketing' with ISBN 9780130263124 and ISBN 0130263125.
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