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9780273646815

Principles of Direct and Database Marketing

Principles of Direct and Database Marketing
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Product details

  • ISBN-13: 9780273646815
  • ISBN: 0273646818
  • Edition: 2
  • Publication Date: 2000
  • Publisher: Pearson Education, Limited

AUTHOR

Tapp, Alan

SUMMARY

This book contains many case studies and other examples to bring the subject of direct and database marketing to life. It is ideal for students wanting an academic and practical approach to direct marketing.Tapp, Alan is the author of 'Principles of Direct and Database Marketing', published 2000 under ISBN 9780273646815 and ISBN 0273646818.

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