Pricing Strategy: An Interdisciplinary Approach

This book is about business success. It does not matter what you consider as success for your business - profit, sales growth, return on investment - this book considers its implications, relationship to other measures & how to get desired results. The common theme is the pricing decision which forms the bridge between buyer & seller. What are the constituents of price & rules describing price? How can you influence, even control, the price? Who should control the price? What is a good or optimum price? How is price connected to the essential objectives of your business? These questions & many others involving strategy, planning, cost profit, competition - all related to business success - are considered in this book. Detailed mathematical analysis sections provide the rigor needed for business school study. At the same time, an easy-to-follow, conversational style combined with a point-by-point format makes this book ideal for immediate practical application at all business management levels. Joint Management Strategy, P.O. Box 25170, Portland, OR 97225; 503-292-7035; fax 503-292-0449.Morris Engelson is the author of 'Pricing Strategy: An Interdisciplinary Approach' with ISBN 9780964287068 and ISBN 0964287064.