Powerful Exhibit Marketing The Complete Guide To Successful Trade Shows, Conferences And Consumer Shows

Trade shows, consumer shows, product launches, corporate events, professional conferences and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized and executed, Powerful Exhibit Marketing provides the step-by-step advice you need to get real results from your exhibits, Learn how to: Set objectives, budget for your event, and measure its success Choose the right show and find the right audience Develop an action plan for working the show Design an attractive, memorable, and effective booth Create promotions and in-booth activities that work Turn leads into business Gather customer information and competitive intelligence Follow up successfullySiskind, Barry is the author of 'Powerful Exhibit Marketing The Complete Guide To Successful Trade Shows, Conferences And Consumer Shows', published 2005 under ISBN 9780470834695 and ISBN 0470834692.