Politics of New Media Theatre Life

The Politics of New Media Theatre is a groundbreaking study of the means by which radical performance responds to, adopts and subverts current philosophical, medical, political and economic practices. Not only does Gabriella Giannachi show how new media theatre can affect society, but she also demonstrates that knowledge produced by and through performance is paradigmatic towards an understanding of the contemporary. In doing this the book addresses such questions as: What is the role of theatre within globalization? Can branding and patenting be affected by performance? What happens when life itself becomes a registered trademark? How can performativity subvert productivity? What is post-human performance? What do science and theatre have in common? An interdisciplinary study, this book covers many fields including performance, digital art, recombinant theatre, hacktivism, globalisation, surveillance, cloning, genomics, architecture, corporative business, new media, body art, prank, bioart, Artificial Intelligence and Artificial Life, robotics, semi-living art, xeno-transplantation, cellular practice and swarming. This outstanding new work offers an analysis of leading political, philosophical and artistic texts and artworks, and represents a milestone for anyone interested in new technologies, theatre and politics.Giannachi, Gabriella is the author of 'Politics of New Media Theatre Life', published 2006 under ISBN 9780415349468 and ISBN 041534946X.