4178674
9780719068713
Political Marketing A Comparative Perspective
by Lees-Marshment, Jennifer, Lilleker, Darren
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- Condition: New
- Provider: Ergodebooks Contact
- Provider Rating: 82%
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325
List Price
Discount
63% Off
You Save
$15.91
About this item
- Condition: Good
- Provider: Ergodebooks Contact
- Provider Rating: 82%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Buy with confidence. Excellent Customer Service & Return policy.
Product details
- ISBN-13: 9780719068713
- ISBN: 0719068711
- Publisher: Manchester University Press
AUTHOR
SUMMARY
Political marketing is becoming a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair. This work considers the problems with the market-oriented approach, examining the difficulties faced by New Labour in government.Lees-Marshment, Jennifer is the author of 'Political Marketing A Comparative Perspective' with ISBN 9780719068713 and ISBN 0719068711.
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