Pharmaceutical Marketing: Strategy and Cases

Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative new volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies. The text explains in detail how marketing is conducted, gives examples of successful marketing, and presents "real world" cases to illustrate the technical points.To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.Mickey C. Smith is the author of 'Pharmaceutical Marketing: Strategy and Cases', published 1991 under ISBN 9781560241102 and ISBN 1560241101.