Persuading on Paper The Complete Guide to Writing Copy That Pull in Business

Any entrepreneur knows that marketing can make or break a business, and a good outreach requires effective written materials. For those who are not "natural writers", Persuading on Paper demonstrates how to write sizzling sales letters, alluring ads, persuasive press release, and more. Filled with practical advice, invaluable examples from other business owners, and a resource list that readers can consult to learn more, Persuading on Paper a must-have for anyone who wants to attract more clients or customers.Yudkin, Marcia is the author of 'Persuading on Paper The Complete Guide to Writing Copy That Pull in Business' with ISBN 9780741406101 and ISBN 0741406101.