Permission Marketing

Seth Godin is Vice-President of Direct Marketing for Yahoo! He founded Yoyodyne, the first company to create promotions and direct-mail campaigns on-line, and helped build the company into the on-line Permission Marketing pioneer before selling it to Yahoo! in 1998. Yoyodyne clients included ATandT, Carter-Wallace, HandR Block, Sprint, Columbia Record Club, and hundreds of other companies. Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy, and he earned his MBA in marketing from Stanford Business School. From 1983 to 1986, he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinking authors as Arthur C. Clarke and Michael Crichton. He is a recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments. His e-mail address is Seth@permission.com.Seth Godin is the author of 'Permission Marketing' with ISBN 9780684865539 and ISBN 068486553X.