2038412
9781589801721
A world-renowned youth marketer Gene Del Vecchio now applies his keen understanding of youth and storytelling to his first young-adult fantasy novel. Del Vecchio is the author of Atticus Award-winning Creating Ever-Cool: A Marketer's Guide to a Kid's Heart and The Blockbuster Toy! How to Invent the Next BIG Thing, both published by Pelican. He is also the founder of CoolWorksDel Vecchio, Gene is the author of 'Pearl of Anton', published 2004 under ISBN 9781589801721 and ISBN 1589801725.
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