1331638

9781403916617

Organising Knowledge Methods and Case Studies

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  • ISBN-13: 9781403916617
  • ISBN: 1403916616
  • Publisher: Palgrave Macmillan

AUTHOR

Gadner, Johannes, Buber, Renate, Richards, Lyn

SUMMARY

The organisation, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This text focuses on qualitative methods for knowledge organisation and their contributions to knowledge-based issues of marketing management research.Gadner, Johannes is the author of 'Organising Knowledge Methods and Case Studies' with ISBN 9781403916617 and ISBN 1403916616.

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